The question comes up often. Many people . 200 dofollow blog comments have been burned by SEO Services, but many have also been recognised by SEO Services. Like any business transaction or purchase you should only spend your money when you feel safe. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or thing, what is your first impression, how do you personally feel about this person or thing capacity provide this service, and how well have you done your homework.
The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?
I can honestly say for the most part SEO service providers are on the up or over who want nothing more than to do professional business and provide quality SEO services. Identifying every sketchy SEO service may not be possible, but I have some recommended advice which will help anyone get a fair and quality rate for SEO services.
- Set yourself a “realistic” marketing budget and goal
- Shop around
- Don’t buy if you do not feel safe
- Remember “cheap does not always mean better”
- Ask for references / testimonials / collection
- Verify references / testimonials / collection
- Ask for statistical growth and progress reports
Set Yourself a realistic Marketing Budget and Goal
This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, estimated outcome, and amount of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect you’ll pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies that will accept the contest, but will charge in the thousands if not millions to attempt this insane marketing goal.
Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.
Don’t Buy If you do not Feel safe
You should always feel safe with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you will want specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the estimated outcome then improve. I know suggest getting a contract which outlines the estimated outcome and any other bullet points, then also exploring the consequences or possibilities if the estimated outcome is not met.
Remember “Cheap Does not Always Mean Better”
This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky skills. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.
Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. By subtracting into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair presentation area advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5, 000-$25, 000, it be also much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, look at the other methods of advertising and their rates, along with return (ROI). SEO services come out on top every time when put next against these other advertising platforms.
Ask for References / Testimonials / Collection
Any SEO service provider should be able to point you to their passing work. SEO service providers should be able to provide you with affectionate websites which they have performed SEO work on. This be also the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.
Verify References / Testimonials / Collection
Making sure information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a sketchy SEO business was going to scam, then I am sure this is where they would start, with testimonials. I would recommend making sure what you can, but don’t get overwhelmed with testimonials because it may be the sketchy SEO business giving self praise. I already have some good verification tips, but that’s another article all within itself.
Ask for Statistical Growth & Progress Reports
The SEO service campaign should include routine progress/performance reports so you can track your website progress. Tracking your website progress is important often. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. Not only that, it tells you how much progress is being made and at what rate. All of this advanced revealing information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return (ROI).
Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.